When computers started to gain popularity and companies started moving their brands online there were very obvious struggles; pages that did not load correctly in certain browsers, annoying pop up […]
Database marketing (DBM) is the center of the customer relationship management universe. But is it being too aggressive? According to this article from the New York Times, database marketing is […]
In an earlier blog post about coding, I mentioned the “Technical Marketer” and linked to this post on MOZ titled “Every Marketer Should be Technical.” In it, Jamie Steven of MOZ […]
“I’m not a solution to your problem. I’m another problem.” In the time of the Mad Men – the 1960’s – marketers were faced with a problem: not knowing how […]
Late one night, about a month ago. I read an article on VentureBeat titled, “This 12-year-old kid learned to code on Codecademy, built 5 apps, and is speaking at SXSW.” […]
Paid, earned and owned media have been in a happy, committed relationship for a long time. If you haven’t heard about it, here is a quick overview from Hootsuit: […]
…Or maybe you do (maybe you’re Brian Clark) and it was rude of me to imply otherwise. If you don’t, and you found this page while clicking endlessly deeper into […]
Social media is extensive and growing – in numbers and in apps. It is important to have an online presence – whether you are a business or a an individual […]
Inbound marketing can help you capture the attention of potential buyers. When exposed to traditional marketing, buyers are now more likely to put up a perceptual defense (they see only […]
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